Back in 2010, travellers were cursing Iceland's Eyjafjallajökull volcano when it erupted for the first time in 600 years and caused havoc for air travel but lately, the attention that's been on Iceland has been favourable. If you've seen the movie, The Secret Life of Walter Mitty, you'll know that a big feature of the film is the stunning scenery and this has brought an increased interest from travellers keen to visit Iceland.
European active travel specialists, UTracks, have reported a surge in interest in their Iceland walking holidays thanks to the knock-on effect of the inspirational film.
Globally, the company reports that its Walking in Iceland trip page was the most visited web page on their site for January and the result has seen a 20% increase in bookings compared to the same sales period last year.
While the movie, starring actor Ben Stiller, is set in various locations across the planet, the most dramatic scenes were shot in Greenland and Iceland and travellers have been contacting the company, which operates a remote 5 day Walking in Iceland tour, about turning their own dreams into reality.
“It’s not uncommon for films to play a huge part in setting travel trends, but this one kind of came out of the blue," said UTracks General Manager, Kate Baker.
"Typically, travellers focus on the destinations featured in the film, but the interesting twist with Walter Mitty is that while Ben Stiller is travelling through places like the Himalaya and Greenland in the movie, the audience know it was shot in Iceland and want to go see these remarkable landscapes for themselves."
UTracks’ Walking in Iceland trip explores the country's extensive lava fields, huge moss-filled volcanic craters, serene fjords, steaming hot springs wand also includes a visit to the Jökulsárlón Lagoon, the backdrop for another Hollywood blockbuster, Die Another Day.
Getting to Iceland from mainland Europe and the UK is becoming increasingly easier, too. Keflavic, the capital Reykjvik's major airport, services flights from all over Europe. Even low-cost carriers like EasyJet and Wow Air offer regular flights to the capital.
Have you seen the movie The Secret Life of Walter Mitty? Has it made you want to visit Iceland?
(Small photo by Andreas Tille on Wikipedia)
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